What is CRM in real estate and how does it improve your business?
If you are interested in what a CRM in real estate is and what it actually does for your business, then feel free to read this article. We promise to keep it as easy and quick as possible.
CRM comes from the English words “Customer Relationship Management” and it’s a system which helps control and organize your business from one single place or App.
A CRM in real estate keeps all the information of your real estate business, as for example, your property portfolio, customer details, deals you have made etc. in one single app. This helps you to keep better control and overview of your business.
Also, and this may be the most important part, a CRM for real estate professionals provides the possibility to export and import your business information. For example, instead of uploading your properties manually into other marketing platforms, almost each CRM provides you the feature to export your properties to other real estate portals & websites such as Wishspain, Idealista, Fotocasa etc. What does this actually mean?
It means that you are not only saving your valuable time avoiding to upload your properties manually, it also keeps all the information of your properties synchronized. Let’s say, you are changing the price of one of your properties, instead of logging into each real estate portal separately, it is enough to change the price in your CRM only. How is that?
Keep reading just a bit more and we will tell you the magic of XML.
The acronym “XML” itself comes also from the English and means “Extensible Markup Language”. The XML language is used to keep any information centralized and, if necessary, import or export that information. The CRM you are using is also keeping any information of your business in XML language. So in order to, for example, export your properties to other portals, you will just need a single link which provides the connection to your property portfolio saved in XML language. So if you wish to upload your properties to Wishspain, you will just need to ask your CRM provider for your XML link and send it to us. Our technicians will import any property listed in the XML database of your CRM and keep all the information up to date.
This is how you provide to your real estate business easy and fast scalability saving tons of money and infinite amounts of hard working hours. Just let the technology work for you and your business will improve in sales, customer relationship and, above all, your image will improve considerably and that means your life will turn to a much happier path.
If you have any further questions regarding this article, or, if we can help you with any issues you may have, please do not hesitate to contact us. We’ll be happy, sincerely, to provide you our services.